A lot of the discussion during Facebook's earnings conference call today revolved around all the stats that the company offered about the fourth quarter performance of various ad units. However, Facebook executives also talked (in a very general way) about their ad plans for 2013, with CEO Mark Zuckerberg saying that the company will be both improving its ad targeting and launching new formats. Asked what kinds of formats we can expect, Zuckerberg pointed to what he said is one of the company's longtime design principles: "We want the organic content to be of the same basic type of format as paid content." Advertisers, meanwhile, usually want "really rich things like big pictures."
Source: http://feedproxy.google.com/~r/Techcrunch/~3/PeKeuthTiRs/
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