Platforms like Twitter and Facebook channel millions and millions of reactions to TV and video content. Social TV analytics vendors take all this chatter, they filter it to screen out the junk, they categorize keywords and sentiment, and spit out numbers-backed insights.
Broadcasters and marketers can track audiences, their reactions to specific content, and crucially ?tie?all of this?to their demographic data and broader interests.
This is tremendously valuable to brands and advertisers, as well as TV and movie studios.?
In a new report?from?BI?Intelligence,?we discuss specifically how, and define what social TV is, analyze?the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.?
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Here's an overview of how social TV is being used by advertisers and brands:?
In full,?the?report:?
To access BI Intelligence's full reports on The Rise Of Social TV, sign up for a free trial subscription here.
Source: http://www.businessinsider.com/using-social-media-add-value-to-tv-ads-2013-6
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