As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated Marketing team as an Associate Director of Patient Loyalty (CRM).
Responsibilities: Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy. The primary mission of this role is to manage Aspen Dental?s interactions with patients utilizing technology to optimize results around identification, attraction, acquisition and retention of patients for our practices. This position will be responsible for development and implementation of company-wide strategies involving patient-interface and IT departments. As we continue to open a number of new practices every month the CRM process must be able to identify, contact, and motivate potential patients in emerging markets while improving the satisfaction and building the loyalty of our current consumers. In this role you will be the one that discovers the next Great Idea that enables Aspen Dental to increase access to care. We can only have a positive impact on a community and a patient when they know who we are and how we can help. We will look to you to make that happen.
Experience and working knowledge of CRM applications that utilize predictive analytics for segmentation and targeting, and measurement of the effectiveness of online, offline, and search marketing campaigns is crucial. This position will work closely with our 100 person call center, patient satisfaction team and other service and support channels in order to identify and execute against key opportunities. In addition, you will oversee and manage implementation of support-focused applications.
While this position will constantly evolve based on your experience and contributions, there are a few elements to focus on as you begin. You will contribute to the team initially by working closely with our IT team to identify and select a CRM platform as well as perform an in-depth analysis of current systems and processes to inform development of robust market segmentation strategies. You will be responsible for development and execution of an annual CRM /CEM plan and support ad hoc initiatives as needed for direct marketing, special events, new office openings, and enhancing patient acquisition and loyalty.
As the Associate Director of Patient Loyalty (CRM) you will interact with our partners in the practices to fully understand their concerns and to develop plans that make a difference for the practices and patients. You will work with our Agency partners to develop and deliver the creative pieces that will motivate positive change. To be effective with this your project management skills and experience should include offer development, creative development, vendor management, production planning and tracking, internal management, analysis and reporting.
Minimum Education and Experience: The candidate best suited for this role will have a BA/BS in marketing or a closely related field and have more than 10 years of progressive leadership experience with a demonstrated expertise in direct marketing and consumer retail promotions. The type of experience that would be most beneficial would be in a progressive marketing department of a national or large regional multi-state retail organization. A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenue.The person that we are looking for can be described in the following ways; you have enjoyed success in diagnosing business challenges and building and executing the strategic plans that yield positive results, you have a tremendous capability for creativity while also having a sense of urgency, you are equally capable as a leader and a teammate, you want to make a difference in people?s lives, and you have a constant desire for achievement. Is this you? If you said ?Yes? please contact us today.
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Source: http://jobs.marketinghire.com/jobs/4988131/associate-director-crm
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